With its theme of ‘The Future of Digital Signage – Technology, Platforms and Solutions’, Digital Signage Summit ISE promises to be unmissable for end-users, integrators and vendors alike.
If converting posters to screens was Digital Signage 1.0, and focusing on the importance of content was Digital Signage 2.0, then we are now in the era of Digital Signage 3.0. Digital Signage 3.0 is all about context: who is watching, when they are watching, where they are watching and why they are watching.
Digital Signage Summit ISE 2020 will explore what that means to the customer journey and omni-channel engagement, and how personal, individual consumer experiences can be created and leveraged, and the challenges and opportunities it represents. It will look at the role of content management systems in a digital experience platform (DXP) world, and investigate the role that increasing integration with backend systems such as ERP and CRM will play.
Digital Signage Summit ISE will also discuss how growth in what is already a substantial market is attracting major players – and how this in turn is expected to create opportunities for service providers of all sizes and capabilities.
As well as providing a detailed overview of market data and dynamics, the conference will overview the latest developments in technology, hardware and software. There will also be best-in-class use cases from around the world, panel discussion about the pitfalls of outdoor signage, and a panel featuring some unconventional leaders of the European Digital Signage industry.
Digital Signage Summit ISE is a joint venture between ISE and invidis consulting. As previously, the conference will be hosted by Florian Rotberg, Chairman of the DSS series and Managing Director of digital signage consultancy invidis.
Please visit the conference website for more information.