ISE 2020 Stand Design Awards
Organised by EXHIBITOR Magazine
13 February, 16:30
ISE Main Stage, Hall 14, RAI Amsterdam
Art director of brand events, Simmetrico Srl, Milan
Creative director Andrea Fiorito has more than 10 years of design and agency experience with expertise in delivering award-winning ideas for museum projects, exposition pavilions, and brand events. In 2013, he founded the design studio About_blank, which develops communication- and product-design projects for international corporations. In 2014, however, he initiated a collaboration with Simmetrico, where he now serves as the art director of brand events, in-house exhibitions, and expo pavilions. During his time with Simmetrico, he has successfully designed and lead major international projects such as the Monaco Pavilion at the Astana Expo 2017 (Kazakhstan); “Che Guevara Tu y Todos,” an exhibition developed in collaboration with the Centro de Estudios Guevara de l’Avana; the worldwide premiere of the return of Alfa Romeo to Formula 1 Racing; the Baku Azerbaijan Expo 2025 candidature; and the Russian Copper Company’s Pavilion at the Innoprom fair in Russia. Plus, Andrea Fiorito and the creative team at Simmetrico have been awarded a contract by the Republic of Azerbaijan to create the Azerbaijan Pavilion at the Dubai 2020 Expo.
Founder, Su, Design Us, Woerden, Netherlands
Suzanne Morsch founded Su, Design Us in 2013. However, during the past 12 years she developed her own signature in experience- and live-event design with a special focus on expo, event, retail, and brand worlds. She started her career as 3-D designer in retail concepts and through the years her interest, affection, and passion grew in the area of temporary events, such as exhibitions, corporate booth designs, and live events hosted by A-level brands and international government institutions. Su, Design Us serves various organizations and myriad B2B and B2C clients.
Creative director, Atelier Damb?ck Messebau GmbH, Munich, Germany
Thomas Zettlitz is the creative director at Atelier Damb?ck, a Munich, Germany-based agency for spatial storytelling, where he mainly designs trade fair stands and showrooms for brands such as Allianz, Osram, Roche, and SalesForce. Designing trade fair stands for more than 10 years, Zettlitz combines knowledge from a multidisciplinary design background that started as an intern in the highly awarded internal product-design studio of Ascom Holding AG, a swiss telecommunication firm. He went on to study design at the Bern School of Design, Switzerland; K?ln International School of Design, Cologne, Germany; and Inholland School of Communication in Rotterdam, Netherlands. He also worked at the Fraunhofer Institute of Robotics AIS in the communication-design department, brainstormed about future concepts of mobile communication at Chilli Mind in Kassel, Germany, and served at Uniplan Cologne, bringing together product design, interaction design, and communication design for trade fair booths.
Creative director, BRC Imagination Arts, Burbank, CA, USA
As one of the creative directors at BRC Imagination Arts, Edward Hodge brings ingenuity and innovation to some of the largest museum, brand, and entertainment projects around the world. At the 2010 Shanghai World Expo, his BRC team designed and created a first-of-its-kind interactive pavilion featuring two immersive shows and an interactive mobile device for every visitor. For “Manufacturing Innovation” at the Ford Rouge Factory Tour, he devised a moving element with a three-quarters-scale F-150 rising out of the floor and multiple special effects to create the illusion of a truck being built in front of the audience. Other projects in Hodge’s BRC portfolio include: the Absolut Home ?hus, The Rock and Roll Hall of Fame, The Circle Room Lounge at the Grand Ole Opry, “The Selig Experience” for the Milwaukee Brewers, “Soul of Nashville” at the Ryman Auditorium, “Moments of Happiness” for the World of Coca-Cola, the “Stories of the Bible” experiences at the Museum of the Bible and more. Each of these projects involved creating unique, innovative solutions to achieve breakthrough results. Hodge has a BFA in theater from the University of Cincinnati College-Conservatory of Music. Before BRC, he honed his craft as a designer and technical producer, creating new brand destinations, guest tours, permanent attractions, corporate entertainment, trade show experiences, interactive tours, and more than 60 theme park shows across the United States. He is a top industry professional, sought-after creative leader and acknowledged master of his craft.
CEO, onliveline GmbH, Cologne, Germany
For 20 years Petra Lammers has been staging theater, public space, and event productions, with an emphasis on walkable, interconnected, scenographic spaces. Currently the CEO of Onliveline GmbH in Cologne, Germany, Lammers received an MBA and MFA in dramaturgy. As a freelance theater director, she has directed written works and developmental processes on stages and walkable spaces in Germany, Austria, Switzerland, New York, and Puerto Rico. After working in theater, she became a creative director a creative director at Panroyal Agentur Fur Absatzkommunikation GmbH in Wuppertal, Germany. She developed and produced concepts in the realm of scenic stagings, connected complex video projections and stage designs, developed scenography, and more. Then, together with Norwin Kandera, she founded Onliveline to move a step away from the everyday event world and focus on storytelling. Lammers’ focus is always on the story, dramaturgy, and what a company can achieve with it.